The Algorithm

May 30, 2013

The 60 Minute Kids Platform upgrade attracts a 500% membership increase

The 60 Minute Kids’ Club is a fun and engaging program created to get children in Kindergarten to Grade 6 excited about making healthy choices. And to encourage at least 60 minutes of physical activity every day. Founder Matt Young, of Innovative Fitness asked Pencilneck to create a unique, interactive application to promote the development of healthy habits through a fun, free, easy to use, online experience for kids.

Pencilneck built the online strategy, lead the design and devised a technical framework, resulting in a fully interactive user experience. Participants can track their day to day activities and measure their overall progress. Complete with a fully editable, user friendly backend for fitness challenge creation, management and reporting. This system is highly scalable and adaptable for use by other countries besides Canada and can be easily adapted for use by corporations as a part of a health and wellness program.

Since its launch in the spring of 2013 the 60 Minute Kid's Club Web Application has attracted the attention of numerous sponsors and donors, in addition to adding a 5x increase in participants across Canada!