The Algorithm

February 5, 2013

Buxx.com responds to its audience by providing responsive design

CardLab Inc of Dallas is a leading vendor of custom Visa gift cards. They asked Pencilneck to create a highly usable and appealing interface for the buxx.com website. The buxx.com website provides teens a way to customize a gift card with their own photo. In partnership with GoodSir Creative (formerly Artistech Newmedia), together we created a strategy for delivering a simple and effective experience for for teens using iphone, android phone, tablet, etc.

CardLab Inc has many websites. Buxx.com and the Visa brand required the best possible approach and strategy. In response to an increased mobile audience that this website had experienced in the past, Brian Winfield, CTO of CardLab Inc. asked for Pencilneck.